Brand storyteller and creative strategist with expertise in brand marketing & positioning, content strategy, and community building.
Currently: consulting with select clients and writing Plant Based, a newsletter about my observations & opinions on the wellness industry.
Previously: overseeing people, places, and things at The Social Tale, a boutique creative agency specializing in digital content strategies for wellness, beauty, and CPG brands.
Between aligning editorial, social & SMS strategies, my work with Earthbar included: orchestrating Max Lugavere’s Genius Smoothie, MadHappy x Earthbar LTO Smoothie, creative direction for a complete rebrand, implementing science-based content to position Earthbar as a trusted wellness hub with proprietary supplement offerings, and more.