Brand storyteller and creative strategist with expertise in brand marketing & positioning, content strategy, and community building.
Currently: consulting with select clients and writing Plant Based, a newsletter about my observations & opinions on the wellness industry.
Previously: overseeing people, places, and things at
The Social Tale, a boutique creative agency specializing in digital content strategies for wellness, beauty, and CPG brands.
©2024 Katie Stone Kroma Wellness
Say goodbye to cleanses, and hello to Resets. Sometimes your system needs a break, and Kroma's Signature Resets makes it convenient & accessible to fuel yourself with superfoods while banishing cravings and digestion woes.
I led creative strategy for Kroma Wellness’s digital content as an out-of-house, in-house member of their brand team.
My work included creative direction, cross-platform content strategy, brand management, community building, brand + influencer partnerships, UGC development, copywriting + more.
Some Numbers For You:
90 Day Case Study
- 2.6M Total Daily Reach (+88%)
- 5.1M Total Daily Impressions (+89%)
- +124% Profile Visits
- +183% Follower Growth