Brand storyteller and creative strategist with expertise in brand marketing & positioning, content strategy, and community building.
Currently: consulting with select clients and writing Plant Based, a newsletter about my observations & opinions on the wellness industry.
Previously: overseeing people, places, and things at
The Social Tale, a boutique creative agency specializing in digital content strategies for wellness, beauty, and CPG brands.
©2024 Katie Stone Symbiome
The first line of skincare aimed to restore your skin to its natural state. Symbiome uses the power of science and the wisdom of the past to create efficacious formulas under 10 ingredients. Repair your skin's barrier so it can regenerate, protect, and replenish itself.
I led creative strategy for Symbiome’s digital content as an out-of-house, in-house member of their brand team.
My work included creative direction, cross-platform content strategy, brand management, community building, brand + influencer partnerships, UGC development, email marketing, copywriting + more.
Some Numbers For You:
30 Day Case Study
- 291K Total Impressions (+83%)
- +43% Engagement Growth
- +48% Profile Visits
- +170% Follower Growth