Brand storyteller and creative strategist with expertise in brand marketing & positioning, content strategy, and community building.
Currently: consulting with select clients and writing Plant Based, a newsletter about my observations & opinions on the wellness industry.
Previously: overseeing people, places, and things at
The Social Tale, a boutique creative agency specializing in digital content strategies for wellness, beauty, and CPG brands.
©2024 Katie Stone SideDish
Multi-purpose sauces and dressings for around the table, with the ones you love. Created by Alex Snodgrass — mama of two girls, wife, 2x New York Times bestseller and the foodie behind The Defined Dish. SideDish is your secret to feeling worthy of a Michelin star in your own kitchen.
Starting at brand launch, I led creative strategy for SideDish’s digital content & community.
My work included creative direction, cross-platform content strategy, brand management, community building, brand partnerships, affiliate programming + more.
Some Numbers For You:
90 Day Case Study
- 95.3K Profile Visits
- 1.1 M Total Daily Reach
- 4.79% Average Engagement Rate
- +17.8K Follower Growth